By Eleanor Reader
SAP announced its new SAP 360 Customer solution yesterday at SAPPHIRE NOW + SAP TechEd Madrid, which combines in-memory computing, cloud, enterprise mobility and collaboration to enable customers to “go beyond traditional customer relationship management”.
The SAP 360 Customer solution will bring together the SAP CRM application powered by SAP HANA, as well as cloud-based solutions such as the SAP Customer OnDemand solution, the SAP Jam social software platform and several mobile solutions.
By combining these components, SAP said the 360 Customer solution will deliver real-time insights, allowing companies to understand customer needs and preferences and predict future behaviour; real-time interactions, so companies can deliver one-to-one interactions through any channel; and real-time execution, enabling organisations to instantly carry out end-to-end customer processes beyond the front office.
“This is a game-changing solution that will help companies market better, sell better, service better and truly create remarkable experiences for their customers,” said Bill McDermott, co-CEO, SAP. “With SAP 360 Customer powered by SAP HANA, companies gain true 360-degree customer insight that is real-time, actionable and available anywhere.”
SAP also said that its CRM solution on HANA is also planned for availability as a rapid-deployment solution for new customers and CRM installations, as well as to support existing customer pilots.
More news from 2012 SAPPHIRE NOW Madrid…
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