SAP Australia and New Zealand (ANZ) has established a Public Services business unit in Australia, and a Financial Services business unit across Australia and New Zealand, in a bid to provide focused service to customers in these areas.
On the move, John Ruthven, SAP ANZ president and managing director, said, “Our customers demand industry expertise, and SAP has delivered exceptionally in this regard across Australia and New Zealand. With our dedicated business units, each led by seasoned industry experts, we are better poised than ever to scale our capability to the unique requirements of financial services and public services organisations.”
The Public Services business unit will be led by Canberra-based Damien Bueno, who has been promoted to executive general manager, public services, SAP Australia. Bueno has more than 15 years’ experience working with Federal Government customers, and with an expanded team will now also deliver on the specific requirements of State and Local Governments. Bueno will also join SAP’s Global Public Services Leadership team.
“Citizens now expect the same level of digital experience from government that they receive from the commercial brands they engage with,” said Bueno.
“All tiers of the Australian Government are looking for ways to innovate citizen-centric services. Our dedicated Public Services business unit is set to scale the unique capabilities we deliver to our customers.”
Canberra is also the home of the SAP Institute for Digital Government, which aims to further develop service delivery models that can be shared worldwide.
In the financial services area, 92 per cent of the Australian and New Zealand banks in the Forbes Global 2000 are SAP customers, and SAP’s Australian banking customers manage more than $3.1 trillion in assets.
Tony Armfield will be charged with leading the Financial Services business unit as general manager, financial services, SAP Australia and New Zealand. Most recently general manager, cloud and line of business for SAP ANZ, Armfield will also join SAP’s Global Financial Services and Insurance Leadership team.
“Digital transformation in the financial services sector has been spurred by growing customer expectation of how to bank in the new digital economy,” said Armfield. “Moreover, serving these expectations is complex. The industry expertise SAP is able to offer, both locally and in collaboration with our global capability, will ensure our customers are successful with their deployment and use of SAP technology.”