Front-office focus drives Hybris adoption

Carsten Thoma, SAP Hybris

SAP has reported a 40 per cent increase in deal involving multiple SAP Hybris cloud solutions in the first half of 2017, compared to the same time last year.

The vendor is attributing this strong growth to more pressure on businesses to meet consumers’ expectations for convenient and personalised experiences, leading to increased investment in front office technologies, as well as enhancements across the Hybris portfolio of sales, service, commerce, marketing and revenue.

Among the customers embracing Hybris solutions this year are Arsenal Football Club, whose transformation of its online retail site brought an 86 per cent increase in mobile transactions and a 42 per cent increase in sales as a whole.

Infonavit, the largest mortgage lender in Latin America, has used SAP HANA, predictive analytics, SAP Hybris Service Cloud and the Hybris Billing solution, to provide a true omnichannel customer experience, while multinational energy and services company Centrica extended its SAP solution footprint to include SAP Hybris Billing, SAP Ariba solutions and SAP Digital Boardroom.

“We have the most complete portfolio for the front office today,” said Carsten Thoma, president and cofounder of SAP Hybris. “We offer an unparalleled range of capability areas and enhancements to our solutions through better unification and integration across the SAP suite – to harvest big data and provide contextual customer experience, but also to capitalise on new business models such as those driven by the subscription economy.”

Leave a Reply