About Us

Inside SAP is published by FlapJack Media.

Inside SAP is an independent, integrated media brand committed to keeping the ANZ SAP community up to date with industry news, trends, new solutions, and best practice.

As the only dedicated and independent SAP publication in the region, since its launch in 2008, Inside SAP has built up a loyal readership among SAP consultants, technical consultants, solution architects and developers, as well as C-level executives, and is well-respected by the SAP community in Australia and New Zealand.

Inside SAP features case studies of SAP projects, industry sector reports, features on enterprise IT trends and developments, coverage of SAP events, columns from industry commentators, specific coverage of the Asia Pacific market and SME sector, in-depth technical articles, and SAP careers information. Our editorial combines global best practice and trends with a local perspective.

Our content is published weekly on www.insidesap.com.au, and distributed through the Inside SAP e-newsletter, published each Friday, and through our social media channels – Twitter, Facebook and a LinkedIn group.

To subscribe to Inside SAP, visit our subscription page. For more information about advertising, visit our advertise page.

About the Inside SAP Editorial Team

Freya Purnell: Publisher and Managing Editor
Freya has been a B2B journalist and editor for 16 years, with a particular focus on business, finance and technology writing. She has written for a wide range of publications including Money Management, B&T Weekly, Australian Journal of Mining, Supply Chain Review, Campus Review, Nursing Review, Financial Planning, Insite, Super Review, Lighting Magazine, InfoLink Architectural and Museums Australia Magazine. Freya has edited Inside SAP since its launch in 2008.

Debra Hamilton: Writer
Debra has spent most her career translating technical news and data into actionable information for both technical and non-technical audiences. She is equally at home writing news and features or documentation and training. She unwinds in Nature, happy to discuss the latest tech breakthrough with passing sea lions or bears. She has a degree in Journalism.


About FlapJack Media

FlapJack Media is a boutique publishing house specialising in magazine and newsletter production. Based in Sydney, FlapJack produces independent publications for the enterprise software market, including Inside SAP and Inside BI. FlapJack also provides an end-to-end custom publishing service for a range of companies and associations, as well as stand-alone writing, editing, graphic design and production services.

Visit the FlapJack website at www.flapjack.com.au.