About Us

Inside SAP is published by FlapJack Media.

FlapJack has been involved with Inside SAP as a partner to its original publisher, Terrace Media, since the magazine's launch in May 2008. In July 2010, FlapJack acquired the rights to publish Inside SAP from Terrace Media and continued the magazine's evolution with a relaunch in December 2010.

The Inside SAP magazine and website were originally launched to provide a dedicated local information source for the SAP community across Australia and New Zealand. The magazine covers:

• SAP project news and case studies
• News from SAP partners
• Profiles of leading figures in the SAP community
• Updates on the latest SAP product releases
• Industry sector features
• Special reports on SAP developments affecting the SME sector and in the Asia-Pacific region
• Articles on technical developments and innovations
• People on the move

Since its launch, Inside SAP has built up a loyal readership among SAP consultants, technical consultants, solution architects and developers, as well as CIOs and CEOs, and is well-respected by the SAP community in Australia and New Zealand. The magazine is published quarterly both in print and digital format.

Complementing the magazine are www.insidesap.com.au, providing up-to-date news and views to around 8000 subscribers, and jobs.insidesap.com.au, a source of the latest SAP jobs.

To receive regular e-newsletters from www.insidesap.com.au, jobs.insidesap.com.au or to subscribe to Inside SAP magazine, visit our subscription page.

About the INSIDE SAP Editorial Team

The Inside SAP editorial team comprises: 

Freya Purnell: Publisher and Managing Editor
Freya has been a B2B journalist and editor for 12 years, with a particular focus on business and finance writing. She has written for a wide range of publications including Money Management, B&T Weekly, Australian Journal of Mining, Supply Chain Review, Campus Review, Nursing Review, Financial Planning, Insite, Super Review, Lighting Magazine, InfoLink Architectural and Museums Australia Magazine. Freya has edited Inside SAP since its launch in 2008.

Anne Widjaja: Editorial Assistant/Journalist
Anne joined the FlapJack team in December 2011, and has been a contributing journalist for Inside SAP magazine and www.insidesap.com.au since then. With a background in music writing and student media, Anne's studies in commerce and marketing have equipped her well to write about the world of SAP.

Kirsten Wade: Editorial Assistant/Journalist
Kirsten joined FlapJack in March 2012 as a contributing journalist for Inside SAP magazine and www.insidesap.com.au. She has previously worked with Loyalty Media on Dynamic Business Magazine, Inside History Magazine, and Switched On Media.

About FlapJack Media

FlapJack Media is a boutique publishing house specialising in magazine and newsletter production. Based in Sydney, FlapJack provides an end-to-end custom publishing service for a range of companies and associations, as well as stand-alone writing, editing, graphic design and production services.

Visit the FlapJack website at www.flapjack.com.au.