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Recently I participated in recording of the podcast ‘Debating the Value of SAP HANA’ (www.jonerp.com/content/view/417/89/). At the end, everyone was asked to give a brief insight into what they should expect in 2012. I shared my view there: “2012 is going to be the year of customer stories, not testimonials.” Perfectly recorded customer testimonials, as we saw them during last year at SAP events, will give way to real customer stories. More and more customers will be implementing the latest and greatest from SAP in the Business Intelligence space: SAP BusinessObjects 4.0 and applications powered by SAP HANA, including SAP NetWeaver BW 7.3, as well as cloud applications. The well-oiled SAP production machine is going to throw on the market many long awaited functionality and integration capabilities.
Let’s look in more detail at what may develop in 2012.
1. Recently the focus of SAP marketing messaging shifted from their in-memory technology and SAP HANA platform to the cloud-based products. It certainly makes sense, as SAP’s cloud offering is much closer to traditional SAP’s domain of business applications software, comparing to the technobuzz-intensive language of in-memory processing. SAP’s major focus in the cloud is on their ERP offering, like Business ByDesign, but BI professionals should keep an eye on SAP BusinessObjects BI-on-Demand solution. Not that actively promoted yet, it will be an interesting proposition for the SME market.In a nutshell, the speed of change is increasing and the responsibility for building lasting yet adoptable solutions lies on both side: on SAP as they are developing their software, and on ours as we are implementing it.
Vitaliy Rudnytskiy is master technology consultant with Hewlett-Packard, SAP Mentor at SAP Developers Network (sapmentors.sap.com), a blogger at Vital BI (VitalBI. wordpress.com) and a speaker at many industry conferences. He lives in the city of Wrocław in Poland.
This article was first published in Inside SAP December 2011.
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